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June 21, 2010 / TerranceTheTrailerTrasher

The Sorcerer’s Apprentice

Michael the Moviegoer – @@

Director Jon Turteltaub has made some of Disney’s better films like “Cool Runnings” and “The Kid,” so it’s possible “The Sorcerer’s Apprentice” will be a more entertaining film than the trailer suggests. But not only does the trailer make the film look like hundreds of movies I’ve seen before, the trailer itself looks like hundreds of trailers I’ve seen before. So many of these trailers, with their cliche dramatic music, overuse of CGI effects, and strobe-light editing style, have been used to advertise films that did not become box-office bonanzas (“The Prince Of Persia” anyone?). If something is broke, it should be fixed. In this case the trailer is telling me that this movie is going to be like every other movie that’s being or has been released (or just a rip-off of “Harry Potter”). I’ve become completely desensitized to this style of advertising. Enough already. And Nicolas Cage has been in so many of these movies that he’s run out of hair styles. Here, he has the same hair as he had in “Con Air.” Boring.

Terrance the Trailer Trasher – @@@

You sound like an old curmudgeon, Michael. CG is what movies are today. At least for this type of movie. Yes, it is no longer unique and is not enough to hang a movie on. So you’re right, this trailer doesn’t stand out. What’s more concerning to me, however, is the lack of any reference to the source material. I love “Fantasia.” I can’t tell what this has to do with the centerpiece of that 1940 classic for which this film was named. However, I enjoyed Turtletaub’s “National Treasure” movies — a more appropriate comparison than “The Kid” — so I am cautiously optimistic to see what he and Cage have come up with. Meanwhile, you should go get a haircut.

Opens July 14, 2010.

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One Comment

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  1. Tyson F. Gautreaux / Jul 13 2010 8:54 am

    Great Post. Thanks for sharing this post.

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